SHERPA IS A BEGINNER-FRIENDLY OUTDOOR PLANNING AND GUIDE APP DESIGNED TO SUPPORT ADVENTURERS OF ALL LEVELS. FROM FIRST-TIME HIKERS TO SEASONED BACKPACKERS, SHERPA HELPS USERS PLAN, PREPARE, AND PROGRESS WITH CONFIDENCE. INSPIRED BY MY FISRT EVER OUTDOOR TRIP TO SOLO BIKEPACK CATALINA FOR MY 21ST BIRTHDAY, THE CONCEPT WAS ONE OF 8 SELECTED OUT OF 30+ CLASSROOM PITCHES. I LED THE TEAM AS PROJECT LEAD, OVERSEEING DESIGN DIRECTION, BRAND POSITIONING, AND BUSINESS STRATEGY. WHILE THE IDEA ORIGINATED FROM A CYCLING EXPERIENCE, THE APP PRIMARILY FOCUSES ON HIKING AND BACKPACKING TO SERVE A BROADER OUTDOOR COMMUNITY.