OPPO

Oneplus Ace 2 Pro Launch

ONEPLUS IS OPPO'S HIGH-END SMARTPHONE BRAND, EMPHASIZING PERFORMANCE.​​​​​​​ THIS PRODUCT LAUNCH, IN PARTNERSHIP WITH RISING J-POP SENSATION MARIA, CAPITALIZES ON THE NATURAL OVERLAP BETWEEN GAMING AND ANIME FANDOMS. WE POSITIONED MARIA AS THE "POWER AMBASSADOR (实力见证官)" TO AUTHENTICALLY VALIDATE THE DEVICE'S PREMIUM GAMING CAPABILITIES. THE TAGLINE "LET THE WORLD WITNESS MY POWER/STRENGTH" REINFORCES OUR CORE MESSAGE THAT BOTH MARIA AND ONEPLUS SHARE AN UNYIELDING COMMITMENT TO PUSHING BOUNDARIES AND REDEFINING EXCELLENCE IN THEIR FIELDS.

Timeline

2023

Deliverables

TV AD DIGITAL ADS

Role

Product Marketing Intern

Type

Internship

Digital Ads

The commercial narrative tracked MARiA's journey to excellence, with each milestone in her career paired with a corresponding feature of the OnePlus Ace2 Pro. The parallel storytelling created a compelling emotional connection while showcasing product capabilities in an organic, aspirational context.

Team

阿呆 推土机 伍玥

Team

阿呆 推土机 伍玥

A Multi-Disciplinary Brand Strategist Creating Narratives and Campaigns Grounded in the Human Experience.

always driven by curiosity, culture, and the pursuit of timeless creativity.

LOs angeles, CA

11:20 PM

© Copyright 2026

A Multi-Disciplinary Brand Strategist Creating Narratives and Campaigns Grounded in the Human Experience.

always driven by curiosity, culture, and the pursuit of timeless creativity.

LOs angeles, CA

11:20 PM

© Copyright 2026

A Multi-Disciplinary Brand Strategist Creating Narratives and Campaigns Grounded in the Human Experience.

always driven by curiosity, culture, and the pursuit of timeless creativity.

LOs angeles, CA

11:20 PM

© Copyright 2026

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