OPPO
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Oneplus Ace 2 Pro Launch
ONEPLUS IS OPPO'S HIGH-END SMARTPHONE BRAND, EMPHASIZING PERFORMANCE. THIS PRODUCT LAUNCH, IN PARTNERSHIP WITH RISING J-POP SENSATION MARIA, CAPITALIZES ON THE NATURAL OVERLAP BETWEEN GAMING AND ANIME FANDOMS. WE POSITIONED MARIA AS THE "POWER AMBASSADOR (实力见证官)" TO AUTHENTICALLY VALIDATE THE DEVICE'S PREMIUM GAMING CAPABILITIES. THE TAGLINE "LET THE WORLD WITNESS MY POWER/STRENGTH" REINFORCES OUR CORE MESSAGE THAT BOTH MARIA AND ONEPLUS SHARE AN UNYIELDING COMMITMENT TO PUSHING BOUNDARIES AND REDEFINING EXCELLENCE IN THEIR FIELDS.
Timeline
2023
Deliverables
TV AD DIGITAL ADS
Role
Product Marketing Intern
Type
Internship




Digital Ads
The commercial narrative tracked MARiA's journey to excellence, with each milestone in her career paired with a corresponding feature of the OnePlus Ace2 Pro. The parallel storytelling created a compelling emotional connection while showcasing product capabilities in an organic, aspirational context.