Olipop
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Pop Into Nostalgia
THIS EXPERIENTIAL CAMPAIGN REFRAMES OLIPOP AS A SOCIAL CATALYST THROUGH A RETRO-THEMED PICNIC SERIES, EVOLVING FROM A PR ASSIGNMENT INTO AN INTEGRATED BRAND SYSTEM THAT INCLUDES A PRESS KIT, FUNCTIONAL WEBSITE, PERSONALITY QUIZ, AND ART-DIRECTED AI VISUALS. AS THE LEAD FOR STRATEGY, CREATIVE DIRECTION, AND EXECUTION, I DEVELOPED A COHESIVE MULTI-CHANNEL EXPERIENCE THAT CONNECTS DIGITAL ENGAGEMENT WITH REAL-WORLD ACTIVATION. EACH TOUCHPOINT REINFORCES A SENSE OF SHARED NOSTALGIA, POSITIONING THE BRAND AS A FACILITATOR OF FRIENDSHIP RATHER THAN JUST A BEVERAGE
Timeline
2025
Deliverables
Role
Brand Strategist
Type
Personal Project
Insight
Today's digital society craves authentic connections amid a broader nostalgia revival that spans entertainment, fashion, and food. With brands increasingly creating pop-up experiences and consumers seeking third spaces for connection, there is an opportunity to tap into the deeper emotional currents driving this cultural movement, celebrating not just nostalgic flavors but also the friendships that made those memories special.
The Idea
During this stage, the goal is to introduce open-ear audio as a solution to a problem runners hadn’t yet articulated.
Part 1: Online Activation - "Friendship Challenge"
Social media activation featuring an interactive "What Flavor Friend Are You?" quiz, spotlighting user stories.
Part 2: Pop-Up Event - "OLIPOP Flashback Picnic"
An immersive pop-up at Lake Hollywood Park featuring four themed flavor zones. Each zone offers interactive activities, custom mocktail stations, and photo experiences.
Landing Page
I developed this landing page using a public UI kit, customized to reflect both OLIPOP’s vibrant brand identity and the nostalgic, connection-driven tone of the campaign. All imagery was generated using AI under my creative direction, with additional color correction and visual refinement to ensure cohesion and polish throughout the page. The result is an immersive mock site that captures the event’s spirit while showcasing strategic and design execution.
Interactive Quiz
A 12-question personality quiz exploring your friendship style: how you connect, support, and show up for your people. Based on your answers, you’re matched with one of four OLIPOP flavor archetypes, each tied to a nostalgic friend group role.
Take Quiz
Press Kit
A comprehensive media package including a press release, fact sheet, media alert, op-ed article, promotional video, and campaign graphics. All written and curated to support the campaign launch and media outreach.
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