Cotopaxi
•
Questival
AN OUTDOOR GEAR COMPANY THAT SELLS JACKETS, RAINWEAR, AND OTHER APPAREL FOR MEN, WOMEN, AND CHILDREN. THE COMPANY IS KNOWN FOR ITS BRIGHTLY COLORED PRODUCTS AND ITS MISSION TO "DO GOOD".WE HELD USC'S INAUGURAL QUESTIVAL: A 24-HOUR SCAVENGER HUNT WITH 382 PARTICIPANTS. THIS EXPERIENCE TRANSFORMED THE TRADITIONAL CAMPUS EVENT INTO AN ADVENTURE THAT FOSTERED COMMUNITY WHILE AMPLIFYING COTOPAXI'S BRAND PRESENCE.AS THE CAMPUS RELATIONS MANAGER, I ORCHESTRATED THE ENTIRE EVENT LIFECYCLE, FROM CONCEPTUALIZING THE CHALLENGES TO EXECUTION. THE CHALLENGE HARNESSED GAMIFICATION ELEMENTS TO DRIVE MEANINGFUL BRAND INTERACTIONS WITH LOCAL BUSINESSES, UNITING STUDENTS THROUGH SHARED EXPERIENCES AROUND LOS ANGELES WHILE ORGANICALLY WEAVING IN COTOPAXI'S VALUES OF ADVENTURE AND SUSTAINABILITY.
Timeline
2024
Deliverables
QUESTIVAL CAMPUS ACTIVATIONS
Role
Campus Relations Manager
Type
Campus Team
Questival
The final nudge occurs after the race, a moment typically reserved for official race organizers selling finish-line photos. By entering this space, Shokz positions itself as a brand that authentically recognizes and celebrates runners’ achievements rather than capitalizing on them.
Campus Events
During this stage, the goal is to introduce open-ear audio as a solution to a problem runners hadn’t yet articulated.
newsletter: positions Shokz as a winter training partner, a functional tool that enables safer early-morning runs, supports environmental awareness, and sustains motivation during the most challenging phase of the training cycle, planting the brand early.